The information age, otherwise known as the digital age, has revolutionised the way in which millions of businesses operate across the globe.
With the development of technology, creating a website to further progress your company is an effective way to win the trust of both new and existing customers.
When looking to develop an online presence, the first and most important step is choosing the right domain name for your website and company email addresses.
To support you with your decision, here’s seven areas worth considering:
- Does your domain name reflect what you do?
First impressions count! Your website and email addresses can play a big part in what people think about the business. Make sure your domain name closely matches your business name, and is clear in what you offer, for example:
The domain name for this website is computer-support-for-business.co.uk. This allows the browser to clearly identify that we, Computer Support for Business powered by Syn-Star do what it says on the tin. It is also not too specific allowing us flexibility with developing our services as and when the time is right.
- Is it future proof?
Do not allow your domain name to limit the potential your business holds. Make sure whatever you choose is explanatory to what you offer, but stands the test of time and will make sense if you develop areas of the company.
- Can people remember it?
Search engines such as Google, Bing and Yahoo aren’t the only way for people to find your website; some web users may type your web address directly into the toolbar at the top of their browser.
- Choose the right TLD
The phrase that comes after the full stop in your domain name is called a ‘Top-Level Domain’ (for example, .com, .uk and .org) and will be influential on how people will perceive your website.
Is your business based in the UK with UK customers? Then reflect that by using – .co.uk or .uk
- Do your research
Many of us can be found guilty for the lack of time spend on doing our research. When looking to create your domain name, ensure that it has not been taken already and is not legally protected.
- Ask for feedback
What you think sounds acceptable may be terrible to another person. That’s why it is best practice to shortlist your top most-favourable domain names and seek feedback from people who understand your business.
- Secure the different variants
Once you have secured your chosen domain, try to buy the variants of it protecting your company brand and to prevent others from capitalising on your success.
To summarise, never be deterred from setting up a website to further improve your business. In the UK, approximately 60 per cent of small businesses, which are made up of one to five people, do no have a website. Of those, around 12 per cent have Facebook pages. Embrace the importance and effectiveness of having a website… make the change today.
For details on how Computer Support for Business by Syn-Star can help plan your I.T. call us on 01730 233 350. Follow us on social media by clicking the icons at the bottom of this page.
Credit: This week’s blog has been inspired by FSB
By Samuel Poole