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BUILDING A BUSINESS PEOPLE CAN TRUST – BY HAVING A WEBSITE

The information age, otherwise known as the digital age, has revolutionised the way in which millions of businesses operate across the globe. 

With the development of technology, creating a website to further progress your company is an effective way to win the trust of both new and existing customers.

When looking to develop an online presence, the first and most important step is choosing the right domain name for your website and company email addresses.

To support you with your decision, here’s seven areas worth considering:

  1. Does your domain name reflect what you do?

First impressions count! Your website and email addresses can play a big part in what people think about the business. Make sure your domain name closely matches your business name, and is clear in what you offer, for example:

The domain name for this website is computer-support-for-business.co.uk. This allows the browser to clearly identify that we, Computer Support for Business powered by Syn-Star do what it says on the tin. It is also not too specific allowing us flexibility with developing our services as and when the time is right.

  1. Is it future proof?

Do not allow your domain name to limit the potential your business holds. Make sure whatever you choose is explanatory to what you offer, but stands the test of time and will make sense if you develop areas of the company.

  1. Can people remember it?

Search engines such as Google, Bing and Yahoo aren’t the only way for people to find your website; some web users may type your web address directly into the toolbar at the top of their browser.

  1. Choose the right TLD

The phrase that comes after the full stop in your domain name is called a ‘Top-Level Domain’ (for example, .com, .uk and .org) and will be influential on how people will perceive your website.

Is your business based in the UK with UK customers? Then reflect that by using – .co.uk or .uk

  1. Do your research

Many of us can be found guilty for the lack of time spend on doing our research. When looking to create your domain name, ensure that it has not been taken already and is not legally protected.

  1. Ask for feedback

What you think sounds acceptable may be terrible to another person. That’s why it is best practice to shortlist your top most-favourable domain names and seek feedback from people who understand your business.

  1. Secure the different variants

Once you have secured your chosen domain, try to buy the variants of it protecting your company brand and to prevent others from capitalising on your success.

To summarise, never be deterred from setting up a website to further improve your business. In the UK, approximately 60 per cent of small businesses, which are made up of one to five people, do no have a website. Of those, around 12 per cent have Facebook pages. Embrace the importance and effectiveness of having a website… make the change today.

For details on how Computer Support for Business by Syn-Star can help plan your I.T. call us on 01730 233 350. Follow us on social media by clicking the icons at the bottom of this page.

Credit: This week’s blog has been inspired by FSB

By Samuel Poole

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We are proud to partner with ‘Buy 1 Give 1’ to help causes around the world.

As a member of this organisation, our membership fee directly funds various developments, innovations and operations across the globe.

There are more than 500 carefully screened, high-impact projects taking place with sustainable development goals which we are hugely proud to help.

Because of our engagement with this charity, we can directly track the impact Syn-Star has on the lives of many. Every new client allows us to provide a new donation to this cause.

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We proactively seek opportunities to support good causes for our community.

From sponsoring local community football teams, to engaging with charity fundraiser days, we believe it’s important to continually strive to do good for the better of others.

We have members who volunteer with youth organisations, are engaged with the Round Table, run marathons and volunteer at events where we may be needed. Every charity receives a discounted IT and Telecoms service too.

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Protecting your digital data is crucial for every business and this can start with the industry-leading security we offer. The Syn-Star specialists can help with identifying any vulnerabilities within your IT systems and act accordingly to ensure cyberattacks and data breaches are mitigated. 

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Your business will never fall behind with its technology when you work with Syn-Star.


We understand IT and Telecoms for your business is an investment, but it’s important to use the best resources available to enable the growth of your business. Our IT Consultancy and Virtual IT Director Services are available to support you with how you use your business technology for years to come.

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Syn-Star can conduct quick and easy phishing exercises to identify people within your team who need to improve on their knowledge around fraudulent emails and how they can be alert to these threats. 

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At Syn-Star, our experts can proactively work to understand exactly what software you need to support with the business operations. Whether you need a listening ear on what software to choose, or would like to seek some specialist knowledge, we’re here to help where we can.

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At Syn-Star, we keep Telecoms simple. There’s so much available to help UK companies with their communications. VoIP systems, fixed landline, cloud phone systems, SIP trunking and more. Contact us for further details.

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Desk phones, cordless phones or conference phones, Syn-Star can provide you with whatever you need. 

From conference calling facilities to the headsets which work best for your team. We’re able to provide all the equipment you need and complete any telecoms job from start to finish.

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There is no need to be in the office to make and receive phone calls from your companies number. Our market-leading Telecoms platform gives you the flexibility of desk phones, soft phones and mobile apps as standard.

Whether your team work remotely, or perhaps staff are on a business trip anywhere in the world, calls can still be made, and people are reachable via phone wherever they go.

Internet
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With a range of products, our team can support you by installing exactly what you need for internet connectivity. We work with the very best products to provide speedy bandwidths which play a part in the increased productivity of your team.

Internet
Connectivity

With a range of products, our team can support you by installing exactly what you need for internet connectivity. We work with the very best products to provide speedy bandwidths which play a part in the increased productivity of your team.