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Is it time your business took TikTok seriously?

TikTok has become one of the biggest social media apps in the world in only a few months. More than 850 million people worldwide are said to use it daily while the app has been downloaded in excess of 1.5 billion times.

The meteoric rise of TikTok has revolutionised the app as the new home of bitesize video content. Similar to Youtube’s explosion a decade ago, TikTok has started to become a mega money-maker too.

So, with the app here to stay, is it time you and your business took it seriously?

How does TikTok work?

TikTok is one of the very few new social media apps to make a big splash. The app works by allowing its users to constantly share and view videos.

These videos appear in a long stream and can quickly be liked, saved and skipped. As the app is so accessible and easy to use on a smartphone, users can find themselves absorbed in the entertainment on their screen for hours.

How could your business use TikTok?

TikTok videos can span between five and 60 seconds long, opening up a huge range of possibilities for businesses to peddle their wares.

Businesses have the option to pay for ads which will play between videos, often appearing as TikTok-like clips themselves. However, many companies choose to simply make content to organically generate interest.

How you can promote your company’s brand?

Hashtag Challenges have been an incredible tool, used by many businesses to grow their brand. Creating a hashtag challenge is easy, come up with something fun for your followers to do and share, while they promote your business for free.

How-to videos are also a great way to generate viewership. Show your audience something amazing that they couldn’t do and show them exactly how your team do it – soon enough they’ll be back for more and your organic traffic will rocket.

Target your audience with topical videos about things your audience care about. Keep up to date with current events and create videos with links to these relevant stories.

Using these techniques, your business can use TikTok as a great new platform for promoting or selling. In addition, it will show your customers that your business is current and will help them engage with your brand and feel excited by it!

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