LinkedIn is a gold mine – that’s if you use it properly.  

So, how can you improve your professional LinkedIn profile to maximise your organic impressions â€“ those who see you without spending money, and engagement – people interacting with your content? 

With more than 675 million monthly users, the professional social networking platform is not to be ignored when it comes to brand awareness, building relationships, and generating leads.  

As many of us work from home or, for some, are furloughed, now may be a good time to make some enhancements to your profile, so here are five: 

• Choose the right profile picture  

A picture is worth a thousand words. Consider this; what will people think of you and your business when they see your profile picture?  

For example, if it’s blurred, scruffy, you have a pint of beer in your hand, or anything else that may be interpreted in a negative way, don’t use it.  

LinkedIn is your professional profile. Yes – you may be connected with friends – but keeping it professional is the best practice. Many larger companies frame their profile images in a similar way to keep everything corporate. Take a look at our ‘Meet the Team’ page for an example.

• Improve your headline  

Your LinkedIn headline is your hook. It’s all about giving users an insight into what you do.  

Keep it simple, concise, and make it stand out from the crowd. Emoji’s in your headline can be a good use – they’re becoming more popular too.  

• Scrap the jargon 

If you’re selling an IT and Telecoms service for businesses, for example, then remember your audience may not necessarily understand the language of your industry. That’s why they are coming to you for support!  

So – remember KISS when it comes to your LinkedIn profile – Keep It Simple Stupid.  

• Recommendations, recommendations, recommendations  

Testimonials are imperative for any business; they provide credibility, build trust, and make people think you’re good. They also indicate what you’re like to work with as a person.  

Whether your service is B2C or B2B, prompt your clients to leave a recommendation on your profile.  

• Understand your social selling index score 

LinkedIn state: “Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.” 

Nothing more needs to said – other than get your SSI by clicking here. 

For more details on how to improve your company’s IT, Telecoms and Technology, contact Syn-Star by calling 01730 233 350 or call [email protected] 

By Samuel Poole